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Roses and clematis with award winning potential

Poulsen Roser is a strong candidate to win Floradania’s Innovation Award 2014 - with three nominations in three categories. Come and meet us at IPM 2014 (28. - 31. January) on our stand B27, in Hall 5.

The nominated clematis from Poulsen Roser have been chosen for their wonderful colours, rich flowering and beauty. The categories are “Best Indoor Plant”, “Best outdoor plant” and “Best Concept”. The winner of the Innovation Award 2014 will be announced at IPM.

At IPM Poulsen Roser will present the debut of a wide range of other beautiful roses and clematis for indoor and outdoor production. You can see some of the novelties here - and many more at IPM.

Besides the qualities of sheer beauty and vast production potential, all our novelties have Long Decorative Value™. This means that they have exceptional keeping quality in all links of the supply chain – at the grower, during transport to the wholesaler and retail outlet as well as with the consumer. When the keeping quality is this good, the plants are able to handle longer transport times and thereby greater distances. The fact that they are so hardy means less waste and enhanced results for wholesalers and retailers. Below are some other amazing characteristics of the varieties:

About the varieties
• Early flowering
• Rich flowering
• Long flowering period and repeated flowering
• Flowering from the base of the plant to the top of the plant
• No bare stems or yellow leaves
• Intense and special colours that last throughout the flowering period
• Multiple usages - indoors as well as outdoors
• Exceptionally high quality and hardiness

About the production
• 30% less energy costs compared to standard breeds
• Bred for production on its own root - from just one cutting
• Only 7-12 weeks production time
• Extremely production-friendly varieties and cost- effective production
• Simple production process

You are welcome to contact us for further information or to order images at 


We look forward meeting you at IPM, Hall 5, stand B27.

Yours sincerely

Mogens N. Olesen

Chief Plant Breeder and Managing Director
Poulsen Roser A/S

Poulsen Roser A/S ● Kratbjerg 332 ● DK-3480 Fredensborg ● Denmark ● +45 48 48 30 28 ●